📚 Topics Studied
1. Advertising Fundamentals
2. Meta Advertising Tools
3. Ad Formats
4. Targeting & Audiences
5. Campaign Management
6. Performance Measurement
7. Compliance & Policies
8. Meta Business Suite
9. E-Commerce & Shops
📊 Overall Study Progress
0%75
Total Questions
90
Minutes Allowed
70%
Passing Score
$99
Exam Fee
1. Advertising Fundamentals
Campaign Objectives
▶
3 Main Categories:
Awareness - Brand awareness, reach, impressions
Consideration - Traffic, engagement, leads
Conversion - Purchases, sign-ups, app installs
Awareness - Brand awareness, reach, impressions
Consideration - Traffic, engagement, leads
Conversion - Purchases, sign-ups, app installs
💡 Tip: Choose based on customer journey stage!
Key Metrics
▶
CTR = Click-Through Rate (clicks ÷ impressions)
CPC = Cost Per Click
ROAS = Return on Ad Spend
CPC = Cost Per Click
ROAS = Return on Ad Spend
ROAS = Revenue ÷ Ad Spend
2. Meta Advertising Tools
Meta Pixel
▶
What: Code snippet on your website
Tracks: Page views, purchases, sign-ups
Uses: Build Custom Audiences, optimize campaigns
Tracks: Page views, purchases, sign-ups
Uses: Build Custom Audiences, optimize campaigns
⚠️ Warning: Install before running ads!
Conversions API
▶
What: Server-side conversion tracking
Why: Works with iOS 14+ privacy restrictions
Why: Works with iOS 14+ privacy restrictions
💡 Tip: Use both Pixel + Conversions API!
3. Ad Formats
Video Ads
▶
Length: 15-180 seconds
Best ratio: 9:16 (vertical) for mobile
First 3 seconds: Critical for retention
Best ratio: 9:16 (vertical) for mobile
First 3 seconds: Critical for retention
💡 Tip: Add captions - 85% watch without sound!
Carousel Ads
▶
Best for: Showcasing multiple products
Specs: 2-10 cards, 1:1 aspect ratio
Specs: 2-10 cards, 1:1 aspect ratio
💡 Tip: Tell a story across cards!
4. Targeting & Audiences
Core Audiences
▶
3 Layers:
Demographics - Age, gender, location
Interests - Pages liked, content engaged
Behaviors - Purchase behavior, device
Demographics - Age, gender, location
Interests - Pages liked, content engaged
Behaviors - Purchase behavior, device
💡 Tip: Layer 2-3 interests for relevance!
Lookalike Audiences
▶
What: People similar to Custom Audience
Size: 1% (most similar) to 10% (broadest)
Min source: 1,000 people
Size: 1% (most similar) to 10% (broadest)
Min source: 1,000 people
💡 Tip: Start with 1% for quality!
5. Campaign Management
Budget Types
▶
Daily Budget: Spend per day, ±25%
Lifetime Budget: Total over date range
Campaign Budget: Set at campaign level (CBO)
Lifetime Budget: Total over date range
Campaign Budget: Set at campaign level (CBO)
💡 Tip: Use CBO for optimization!
Learning Phase
▶
Duration: 3-7 days minimum
Goal: 50 optimization events/week
Goal: 50 optimization events/week
⚠️ Warning: Changes reset learning phase!
6. Performance Measurement
ROAS
▶
Formula: Revenue ÷ Ad Spend
Example: $2,500 / $500 = 5x ROAS
Goal: Higher = more profitable
Example: $2,500 / $500 = 5x ROAS
Goal: Higher = more profitable
ROAS = Revenue / Ad Spend
CTR
▶
Formula: (Clicks ÷ Impressions) × 100
Benchmark: 1-3% for Facebook ads
Benchmark: 1-3% for Facebook ads
💡 Tip: Low CTR = improve creative!
7. Compliance & Policies
GDPR & CCPA
▶
GDPR: EU data privacy regulation
CCPA: California consumer privacy
CCPA: California consumer privacy
💡 Tip: Get explicit consent!
Prohibited Content
▶
NEVER allow:
• Hate speech
• Violence
• Regulated goods
• Hate speech
• Violence
• Regulated goods
⚠️ Warning: Violations = ad account ban!
8. Meta Business Suite
Unified Inbox
▶
What: All messages in one place
Channels: Messenger, Instagram, WhatsApp
Channels: Messenger, Instagram, WhatsApp
💡 Tip: Set auto-responses for 24/7!
9. E-Commerce & Shops
Commerce Manager
▶
What: Manage product catalogs
Integrations: Shopify, WooCommerce, API
Integrations: Shopify, WooCommerce, API
💡 Tip: Keep catalog updated!
📝 Practice Quiz (50 Questions)
Test your knowledge with randomized questions
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